Frevo is a Michelin-starred, contemporary fine dining eatery located in the heart of Greenwich Village. It is the only restaurant in New York to be concealed by its own private art gallery.
Through my press materials I helped generate more than 26 million impressions and over 20 articles from journalists for this client. My Michelin Star press release received coverage by publications including The New York Times and Forbes.
Press Releases
In October 2022, Michelin Guide awarded Frevo its first Michelin Star. A press release was created to share the experience Frevo has to offer and Chef Franco Sampogna's story of success. Covered by The New York Times and Forbes.
Frevo presented New York photographer, Richard Corman's never-before-seen pictures of Keith Haring. This iconic exhibition was on display for a limited time in the art gallery.
Frevo upholds strong sustainable values. Following the pandemic, Frevo's team wanted to remind their customers that sourcing local and organic ingredients was still of the utmost importance to Chef Sampogna and co-owner, Bernardo Silva.
Pitches
Frevo was awarded its first Michelin Star last fall. This honor was written about and sent to the press by VIPR Agency.
The venue at Frevo is the perfect event space for an exquisite evening with guests. The recently renovated restrooms encapsulate the refinery and fine taste of the Frevo brand.
Newsletter
To create awareness about Frevo's availability for events, Frevo sent out this newsletter to journalists and guests highlighting what makes Frevo a great venue.
Chef's Biography
After winning his first Michelin Star in October 2022, Chef Sampogna's biography needed a rewrite for the press.
