My team, Cherry On Top Agency, created an ad campaign called "Connect on the Big Screen". We focused on Digital, Experiential, and Out of Home promotions to market PFS. The campaign focused on encouraging college students' to get off their phones and connect with peers around Philly at PFS themed events based on a selected movie showing following the showtime. This idea fulfills college students desire for social interaction and checking out a new scene in the city, therefore getting them to connect at PFS.
Digital
Instagram Posts
Increase Engagement with Instagram Stories
Polls
Links
Highlights
Google Ads
Google Search Ads with sitelinks to increase clicks
Out of Home
OOH flyer promoting PFS's Film Essentials series
OOH campus pop-up or "popcorn-up" to create brand awareness for PFS and bring college students to PFS showings and events
Experiential
Allow the viewers to step into the featured film showing by turning PFS into the set of the film.
Turn the atrium of PFS into "Rick's Cafe" from Casablanca. Place palms and beaded table lamps in the corners of the room, and dim the lights to create soft lighting to stage the iconic atmosphere. Utilize amenities by hiring someone to dress up and play the piano in the PFS's lobby to some of the same tunes in the film such as "As Time Goes By", famously played by Sam. Provide a Casablanca themed menu for drinks and charcuterie.
